This course is ideal for:
- Adults looking to gain digital marketing skills.
- Learners interested in social media and online promotion.
- Business owners or aspiring entrepreneurs wanting to promote products or services online.
- Individuals considering careers in marketing, communications or digital content creation.
Learn how businesses attract customers online through social media, content creation, email marketing and digital campaigns. Gain practical marketing skills, build your confidence and prepare for careers in business, media and digital industries.
- Planning digital promotional activities.
- Setting SMART campaign objectives.
- Coordinating digital and offline marketing campaigns.
- Social Media and Content Creation
- Understanding social media channels.
- Creating online identities for different audiences.
- Producing digital promotional content.
- Search Engine Optimisation (SEO)
- Understanding how SEO works.
- Increasing website traffic.
- Designing SEO strategies.
- Email Marketing
- Customer segmentation.
- Planning email campaigns.
- Using campaign tools and techniques.
- Digital Analytics and Evaluation
- Measuring campaign effectiveness.
- Understanding customer conversions.
- Evaluating campaign success.
- Business Apps and Emerging Technologies
- Mobile app promotion.
- Emerging digital marketing techniques.
- Digital innovation and future trends.
- Reputation Management and Data Protection
- Managing online reviews.
- Protecting business reputation.
- Responding appropriately to customer feedback.
- Enterprise and Growth
- Crowdfunding and online fundraising.
- Crowdsourcing and outsourcing.
- Digital business development opportunities
Modules:
- Digital Promotion for Business
- Coordinating the Use of Digital Media for Business
- Coordinating Offline and Digital Media for Business
- Emergent Digital Techniques for Business
- Data Protection and Digital Media for Business
- Understanding Social Media
- Online Reputation Management
Facilities:
- Modern, practical training facilities
- Hands-on learning from experienced tutors
- Industry-relevant digital training
- Small, supportive learning environment